www.silkes-weinkeller.com
A passion for indulgence meets customer experience.
AI-powered search and recommendations for greater efficiency and increased revenue.
www.silkes-weinkeller.de
Silkes Weinkeller is a family business with over 30 years of experience in the wine trade. The online shop offers a fine selection of wines, gourmet foods, and gift sets for private and business customers. Together with BatteryIncluded.ai, a smart e-commerce solution was implemented to enhance the shopping experience and streamline internal processes, promoting customer satisfaction and growth.
Ich bin äußerst zufrieden mit der Integration der Suchfunktion von BatteryIncluded GmbH. Seitdem wir diese Lösung nutzen, hat sich die Nutzererfahrung auf unserer Website deutlich verbessert. Unsere Kunden finden jetzt noch schneller und einfacher die gewünschten Produkte, was zu einer höheren Zufriedenheit und mehr Verkäufen führt. Die Suche ist präzise, zuverlässig und intuitiv – genau das, was wir für einen erfolgreichen Online-Shop brauchen
The Challenge:
Silkes Weinkeller offers a diverse selection of wines, gourmet foods, and gift sets for various customer groups in the German-speaking region. The challenge was to make the right products and content efficiently and targetedly visible without high manual effort. The previous search was not very fault-tolerant, important information such as shipping or return policies could not be linked precisely, and maintaining product lists was time- and personnel-intensive.
The Solution:
An AI-powered product search with semantic understanding, dynamic filters, and automated redirects of service queries to relevant information pages was implemented. A specially customized relevance logic links Silkes Weinkeller’s product knowledge with BatteryIncluded’s algorithm. Especially relevant products and content were jointly identified and purposefully placed higher in the lists. This noticeably improved the shopping experience and significantly increased the visibility of important items.
User Value:
Customers of Silkes Weinkeller find what they’re looking for faster, even with vague queries or when searching by item numbers. With the new search, personalized recommendations, and intelligent sorting logic, the relevance of results per page view increases. At the same time, users receive clear answers to service questions, as common search terms are automatically linked to appropriate information pages. This makes the shopping experience noticeably more intuitive and effective.
Seamless integration thanks to internal expertise.
The implementation was carried out entirely by Silkes Weinkeller’s experienced internal team. Thanks to their in-depth knowledge of the shop architecture and fast decision-making processes, the technical integration, customization, and editorial fine-tuning were completed in a very short time. This allowed the solution to be efficiently and seamlessly embedded into the existing online shop — flexibly, quickly, and without an external agency.
Performance optimization in the new shop.
Thanks to targeted optimization of the shop architecture, the performance at Silkes Weinkeller has been significantly improved. The P75 value in the Browse Endpoint consistently stays under 100 ms, and in the Suggest Endpoint under 150 ms. This high speed ensures a smooth shopping experience with instant responses to filter changes and searches. As a result, not only user satisfaction but also the conversion rate improves significantly.
Smart search for products and content powered by an AI-driven algorithm.
The algorithm simultaneously searches products and relevant content such as service and information pages. Especially important items and matching content pages are automatically prioritized and prominently displayed. This enables customers to find both suitable products and helpful information faster, significantly increasing user satisfaction and purchase likelihood. At the same time, the Silkes Weinkeller team reduces the effort required for maintenance and updates.
Why BatteryIncluded: Outstanding Performance and Service
For Silkes Weinkeller, service, fast loading times, and responsive user interfaces are crucial to enhancing the shopping experience. With performance values under 100 ms in the Browse Endpoint and under 150 ms in the Suggest Endpoint, filters and search suggestions respond almost in real time. This reduces wait times, boosts interaction, and leads to more purchases. The in-house integration enabled a fast and seamless implementation, providing a clear competitive advantage for mobile users.
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