www.wutscher.com
Full overview thanks to AI-supported search function
Sehen! Wutscher: Austria's leading optician chain with state-of-the-art technology and personal service
www.wutscher.com
Sehen! Wutscher is a leading chain of opticians in Austria that has been in existence since 1966 and operates over 80 branches. The company offers a wide range of glasses, contact lenses and eye tests, combined with state-of-the-art technology and individual advice. In addition to the high quality of its products, Sehen! Wutscher attaches great importance to customer satisfaction and tailor-made solutions for the needs of each individual. Thanks to constant innovation and a dedicated team, the company has established itself as a trustworthy partner in eye health.
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Bounce-Rate
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Repurchase rate
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Revenue
The Challenge:
Optician Wutscher was looking for a tailor-made solution to optimize the customer journey on their e-commerce platform. Their challenge was to make product information intuitively accessible, provide customers with relevant recommendations and sustainably increase the conversion rate. At the same time, there was a need to personalize the shopping experience for existing and new customers across various touchpoints and reduce the shopping cart abandonment rate.
The Solution:
Our framework combines powerful AI with cutting-edge data analytics to take Wutscher's e-commerce to the next level. Through advanced features such as intelligent search functions, personalized product recommendations and dynamic data integration, Wutscher was able to target its customers and present them with the right products at the optimal time. The fully integrated solutions are perfectly tailored to their specific needs and enable flexible adaptation to future requirements.
User Value:
With features such as AIPicks and AIRecos, Wutscher has been able to significantly improve the customer experience. Our algorithms analyze customer behavior in real time and deliver product recommendations that are truly relevant. Thanks to the targeted approach and individualized product offers, the average basket value increased by 25% and the conversion rate also increased by an impressive 20%.
Intuitive search and navigation: find the right product faster
Our AI-supported search enables Wutscher customers to find the desired products immediately - even for complex search queries. Features such as synonym recognition and error-tolerant input increase usability and reduce the bounce rate by up to 30%. The intuitive navigation makes it easier to find products and motivates customers to stay on the site longer and discover more.
Fast scalability and efficient data integration
With the flexible scalability of our framework, Wutscher was ideally equipped for future growth. Our system integrated seamlessly with existing data sources and automated data preparation, allowing marketing teams to react quickly to current trends. Thanks to the automated processes and easy expandability, Wutscher was able to save time and costs and significantly increase operational efficiency.
Key performance indicators: Impressive results at a glance
The results speak for themselves: with the support of our framework, Wutscher recorded a 20% reduction in the bounce rate, a 15% increase in the repurchase rate and a 35% increase in total sales. Customers receive exactly the information they need, which accelerates purchasing decisions and creates long-term customer loyalty.
BatteryIncluded: Data-driven innovations
BatteryIncluded stands for in-depth e-commerce expertise and first-class AI solutions that create real added value. Our technology not only delivers measurable results, but also supports companies in their long-term growth. With our individual consulting and continuous optimization, we are the perfect partner for ambitious companies that want to shape the future of the digital shopping experience - data-driven, innovative and always one step ahead.
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