www.shop.wenko.de

Smart organization: How WENKO maximizes online sales with AIPicks

Reorganized in B2B and B2C in five scalable language indices: With a more relevant search function and smarter category lists.

www.shop.wenko.de

 

WENKO is the premium brand for innovative household products that make life easier, more beautiful and better organized. With a wide range of products and a reputation for quality and functionality, WENKO wanted to redefine its online shopping experience to meet the growing demands of its customers. Leveraging the native Shopware-Plugin BatteryIncluded's AI-supported solutions and the suggestion function, search results navigation were seamlessly integrated, and the entire shopping experience was optimized via AIPicks - for more sales and stronger customer loyalty.

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more clicks to product detail pages

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higher shopping baskets

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Conversion rate via the search function

The Challenge:

WENKO offers a wide variety of products for the kitchen, bathroom and household - from clever organization aids to innovative storage solutions. The challenge: to present this variety in such a way that customers can find their desired products intuitively, feel inspired and enjoy a positive user experience. The aim was to increase the conversion rate quickly after integration and increase the average basket value. Decisive about the feature AIPicks this could already be realized within the first 3 months.

The Solution:

BatteryIncluded was integrated holistically by the Shopare experts at Kosmonaut which presented WENKO's extensive product range in a clear and relevant way. With the help of intelligent product recommendations within the search results and the product lists on category pages, which are based on customer purchasing behavior, as well as an error-tolerant search function and dynamic filter options, customers were able to complete their purchases more intuitively and smoothly. This turned diversity into a strength that inspires and convinces customers.

User Value:

Our technology helped WENKO not only to support customers in their search for a specific product, but also to provide new inspiration. In particular, the “best sellers in the category” function via AIPicks not only increased user-friendliness, but also increased the average basket value by 20%. Customer satisfaction increased noticeably thanks to a more relevant approach. Repurchase rates are also expected to increase significantly in the coming months. 

More efficient search: find what makes everyday life easier

With the optimized search and filter function, customers were able to find products that precisely meet their needs - be it a space-saving solution for the bathroom or a special kitchen accessory. Thanks to intelligent error tolerance and “Infix Search”, as well as the improved keyword suggestions, 95% of the top 300 search queries were successfully completed, especially on mobile devices, which reduced the bounce rate by 25%.

Scalable solution for further growth

Our scalable platform and multi-index management enabled WENKO not only to master the current challenges, but also to react flexibly to new requirements. Seasonal campaigns, rapid product updates and the integration of country-specific customer feedback were implemented effortlessly. This means that WENKO is optimally prepared for further growth and expansion.

Key performance indicators: Impressive improvements across the board

The introduction of our AI Data Discovery Framework led to a 25% increase in the conversion rate via the search function and a 50% increase in the click-through rate to product detail pages. Through novel and unobtrusive product recommendations directly in the global product listings, the average basket value increased by 20% and the return rate decreased by 10% thanks to better informed purchasing decisions.

Why BatteryIncluded: Intelligent database override in Shopware made simple

BatteryIncluded understands the importance of a frictionless and inspiring shopping experience for customers - especially in a highly competitive industry like household goods. Our AI-powered technology combines data-driven insights with intuitive features that drive sales and delight customers. We are delighted to partner with WENKO and seamlessly combine innovation and success.

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