www.universaledition.com

In perfect harmony: How Universal Edition onsite is re-orchestrating e-commerce

Universal Edition: For musicians, teachers and music lovers who want to be moved - also online

www.universaledition.com

 

Universal Edition is one of the leading publishers of classical and contemporary sheet music and scores, with a broad offering for musicians, conductors and educators. With a global audience and a wide variety of titles, Universal Edition was looking for a solution to make the shopping experience as inspiring and unique as their repertoire. BatteryIncluded brought over the fast Plugin-Integration in Shopware 6 right technology into play to perfectly coordinate the suggestion function, search results, filters, navigation, recommendations and sales increase.

%

Bounce-Rate

%

Revenue

%

Maximum relevant search results

The Challenge:

Universal Edition was faced with the task of structuring a huge range of scores, teaching materials, composers and sheet music so that customers could find what they were looking for quickly and intuitively. At the same time, they wanted to automate the user experience internally for professional musicians and music lovers alike and increase global online sales - without compromising the brand and artistic standards.

The Solution:

With BatteryIncluded, Universal Edition relied on a customized AI framework that intelligently plays out customer preferences. Through more relevant product recommendations based on preferences and musical tastes, as well as a dynamic suggest, search and filter function, customers were able to quickly find the right sheet music by the desired composer or the teaching material. Functions such as smart segmentation by genre, composer or level of difficulty in the suggestion function make the shopping experience precise and inspiring.

User Value:

Thanks to the AI-supported solutions, customers received more precise search word suggestions that were perfectly tailored to their musical tastes - be it a music book for beginners, a complex score for orchestral rehearsals or contemporary works for concerts. As a result, Universal Edition was able to increase customer satisfaction and increase global sales by an impressive 25%.

Core competence search: From Beethoven to Boulez in just a few clicks

BatteryIncluded's optimized search function enabled customers to filter works specifically by style, composer or instrument. The error-tolerant search and support for multilingual terms resulted in a 30% reduction in the bounce rate. Musicians around the world can now find their desired works quickly and easily - whether for their next rehearsal or for lessons.

Scalability for over 100 years of note expertise and a growing target group

With our flexible framework, Universal Edition was optimally positioned for the future of the international music market. Automated processes, such as dynamic updates for new works and real-time availability, made the store ready for global growth. At the same time, the focus remained on a first-class user experience, regardless of the growing variety of products.

Key performance indicators: Impressive change of pace in e-commerce

The results were clear: Universal Edition increased sales by 25%, sustainably reduced shopping cart abandonment and leads to the right results for almost all search queries. Optimized navigation and AIRecommendations increased the average basket value. The platform is increasingly becoming a place where music lovers like to linger - and buy.

Why BatteryIncluded: The right choice for every composition in Shopware

BatteryIncluded combines technological excellence in Shopware with a deep understanding of demanding target groups such as musicians and educators. Our AI solutions automatically bring relevance to complex catalogs and create shopping experiences that inspire and deliver results. With our data-driven approach and continuous optimization, we support Universal Edition in bringing their vision of music and art to the world digitally - at the highest level.

Ready for BatteryIncluded?

Let's write the next success story together!

We can't wait to hear about you and your plans. Interested in a short demo? Would you like to see our portal? Export us any data and we'll talk in concrete terms.