www.shop4runners.com
One step ahead: Always a frontrunner with AI automation

Reach your goal faster with a scalable multi-index solution: The perfect run starts online.
www.shop4runners.com & www.sportwerk.com
Shop4runners is one of the top addresses for running shoes, sportswear and accessories in Central Europe. With a wide range of products and a dedicated community of running enthusiasts, the company was looking for a solution to inspire their customers and offer a digital shopping experience that reflects the dynamism and passion of the sport. With BatteryIncluded, the Magento 2 online store including Hyva Frontend was taken to a new level. Automation and improved UX were at the heart of the project.
%
Operational time savings
%
Revenue
%
Conversion rate via the search function
The Challenge:
Shop4runners wanted to offer its customers a shopping experience that was as energetic as it was tailored to their needs. The challenge was to present a wide range of products clearly and intuitively, to anticipate customer needs from the first click, e.g. in the search field, and to maximize the conversion rate and save internal resources through fully automated recommendations - without losing the dynamic brand identity.
The Solution:
Together with the Magento 2 Experts from Favicode.net our AI-supported solution, which is tailored to the needs of athletes, was implemented. Through individual product recommendations based on color similarities, preferences and running styles, as well as an intelligent, error-tolerant search function, customers quickly found exactly what they needed for their next running session. Dynamic categories such as “Health & Wellbeing” increased relevance and engaged customers with more content.
User Value:
With our new technology Shop4runners now offers its customers virtual advice that meets their needs. High-performance, unobtrusive cross- & upselling and a dynamic search function from the first click. Whether cushioning, stability or trail-ready - thanks to targeted filters and clear product descriptions, customers felt better understood and bought with greater satisfaction. This led to a 25% increase in sales and a 30% increase in the conversion rate via the search function.
Smooth navigation: reach your destination quickly
Thanks to optimized filters and intuitive navigation, customers can quickly and easily find the products they are looking for. Our solution helps them find the perfect running shoe or the right accessory from hundreds of items. This led to a 20% reduction in the bounce rate and a longer dwell time in the store - the basis for the huge jump in sales.
Performance and scalability: ready for the next sprint
With BatteryIncluded's flexible and scalable infrastructure, Shop4runners was able to future-proof its business. Automated processes, real-time data integration and fast loading times now ensure that customers can navigate intuitively through the store without any friction losses. At the same time, the new setup is always ready for seasonal peaks and expansions into new markets.
Key performance indicators: Impressive figures, clear lead
Within a very short space of time Shop4runners increased the search conversion rate by 30%, increased the average basket value by 20% and achieved a 25% increase in sales. Thanks to precise product recommendations, optimized navigation and tailored search results, returns were also reduced, which improved both customer satisfaction and profitability.
Why BatteryIncluded: Always one step ahead in e-commerce
BatteryIncluded offers the perfect solutions for dynamic brands such as Shop4runnerswho want to set new standards in e-commerce. Our AI-powered technology delivers a shopping experience that delights customers, increases sales and drives long-term growth. With our data-driven approach and passion for innovation, we are the ideal partner for companies that want to secure a clear advantage.
Ready for BatteryIncluded?
Let's write the next success story together!
We can't wait to hear about you and your plans. Interested in a short demo? Would you like to see our portal? Export us any data and we'll talk in concrete terms.