www.goldsilbershop.de
Outstanding precision in product search and compelling in-house integration
Outstanding performance & relevance: GoldSilberShop.de sets new standards in Shopware 6
www.goldsilbershop.de
GoldSilberShop.de is a multiple award-winning, leading online precious metals retailer specializing in the transparent buying and selling of investment bars and coins. With around 3,000 products in its assortment, the company serves both B2B and B2C customers and ensures the highest security standards thanks to its expertise. As the operator of a highly complex Shopware 6 store, GoldSilberShop.de decided to optimize the standard online search and chose our AI-powered solution to further strengthen its market position.
An excellent service provider with a truly powerful tool! Customer support responds exceptionally fast—usually on the same day or by the next morning at the latest. We were particularly impressed by the high-performance search function, which allows flexible configuration of synonyms, campaigns, and many other options. In addition, communication is always friendly, helpful, and absolutely professional. This really makes you feel well taken care of as a customer.
The Challenge:
As a precious metals retailer, utmost precision across all sales channels is essential. The existing standard search on Shopware 6 could not adequately meet the complex requirements of the GoldSilberShop.de team, particularly distinguishing between settings for sales and purchase products and accounting for inventory data. A solution was needed that would automatically integrate stock levels, delivery status, and the down-ranking of accessory products into the global relevance logic to create a first-class B2B and B2C experience.
The Solution:
BatteryIncluded.ai seamlessly integrated a high-performance search into the Shopware 6 architecture. At the core was the implementation of a global relevance logic, enabling GoldSilberShop.de to manage their complex internal rules such as prioritization based on stock and delivery status, as well as the targeted down-ranking of accessory products. This was complemented by a customized suggest function that went far beyond standard capabilities, including integration with live price calculations.
User Value:
Customers benefit from significantly improved search quality and relevance. With computed filters, Solit’s marketing team can easily consolidate countless fine weight values, allowing users to quickly navigate to the most relevant units (1 ounce or 100 grams). The enhanced suggest function provides noticeably more options and visual support at a glance. Additionally, promotions and teasers via banners throughout the customer journey ensure that the shopping experience is always up-to-date and effective.
Seamless integration thanks to a professional in-house team
The project was characterized by a professional in-house integration. GoldSilberShop.de’s internal team, with deep Shopware 6 expertise, handled the complete technical implementation and customization. This direct, agency-free integration ensured maximum control and efficiency. Close collaboration between the developers and the marketing team also enabled the immediate, independent use of the flexible merchandising features and computed filters to optimize the user journey.
Performance as a critical factor in precious metals trading
Especially in precious metals trading, where prices fluctuate by the minute, performance is crucial. The architecture was specifically optimized for speed. The P75 value for the BatteryIncluded Browse endpoint consistently stays below 50 ms, and the Suggest endpoint under 100 ms. This speed provides the technical foundation for customers to experience real-time prices, stock levels, and instant filter changes without delay an essential factor for building trust and achieving a high conversion rate in the high-value segment.
Global relevance and promotions guide the customer journey
BatteryIncluded.ai’s global relevance logic fulfills all desired requirements, primarily by dynamically factoring in stock levels and accessory rankings. At the same time, the marketing team leverages promotions and teasers to strategically display banners throughout the customer journey. This creates a perfect balance: while search results are optimized through strict business rules (availability), the marketing side can adjust the visibility of offers and key information in real time without editorial effort.
Why BatteryIncluded: Decisively faster and more flexible service
As part of an internal tender, three leading German-speaking product discovery providers were compared. BatteryIncluded stood out due to its speed and the high flexibility of its API, which allowed the in-house team to independently implement and maintain their own complex logic (computed filters, global relevance). This combination of technical superiority and adaptability created the necessary trust for a successful, future-oriented partnership.
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