www.die-beraterapotheke.de
The recipe for success: the onsite search function as a growth boost.
The consultant pharmacy: The perfect dose of AI for more trust and expertise in e-commerce for healthcare.
www.die-beraterapotheke.de
Beraterapotheke offers more than just medicines: within the GD Gesundheitsdienst group, it stands for sound advice and a first-class product range to promote the well-being of its customers. With growing online demand and the need to provide a first-class consulting experience, Beraterapotheke was looking for a scalable and intelligent suggest and search function. BatteryIncluded made it possible to optimize the shopping experience with AI-based technologies while sustainably increasing customer satisfaction and sales.
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The Challenge:
Advice, trust and convenience in the digital healthcare market. Trust and sound information are essential in the healthcare sector. The challenge for Beraterapotheke was to create a digital shopping experience that reflects the expert advice provided in the store, recognizes customer needs and guides them to the right products. The goal: a higher conversion rate and a uniquely user-friendly experience.
The Solution:
AI-supported search results, WKZ management and customized consulting. The Shopware 6 plugin formed the basis of the integration. The extended use and additional data fields quickly led to a much more flexible and customer-centric approach. Hand in hand with digital promotions and product placements for core brands that customers already trust, digital advice is offered in a comprehensive and targeted manner. Especially mobile.
User Value:
Trustworthy and targeted customer approach. Thanks to the more relevant product sequences and the generally better findability of the very large product range, the Beraterapotheke was not only able to strengthen customer loyalty, but also increase trust in the shopping experience. With targeted product placements tailored to individual purchasing behavior, the conversion rate increased by 20%. A clear advantage in the highly competitive healthcare market.
Scalability and agility: flexible for the future of healthcare e-commerce
BatteryIncluded's scalable solution enabled the consultant pharmacy to react quickly and flexibly to changing customer needs and seasonal trends. Automated processes such as dynamic product updates, product preferences for users and flexible data integration ensured that the team could focus more on customers and advice, while the platform handled over 100,000 SKUs with high performance at all times and was designed for growth.
Efficient AI-Search and filter functions for a targeted product selection
With BatteryIncluded's optimized search and filter function, customers were able to directly find the products relevant to them - whether prescription or over-the-counter. Intelligent filter options and an error-tolerant search function, before direct PZN number entries, made product selection intuitive and precise, resulting in a 25% lower bounce rate and a noticeable increase in time spent on the site.
Key performance indicators: Impressive increase in sales and customer loyalty
The results were clear: in the 2024 sales year, Beraterapotheke recorded a 30% increase in sales, a 20% increase in the conversion rate and a 20% reduction in shopping cart abandonment. With our customized solution, the company gained new customers, increased the satisfaction of existing buyers and strengthened the brand sustainably.
Why BatteryIncluded: Innovation and trust as the basis for sustainable success
The role of a state-of-the-art suggest and search function is key in the healthcare and pharmacy market. Up to 90% of visitors make a purchase directly via the search function. With our proven technology and expertise, we not only increase efficiency, but also promote customer trust and satisfaction. For companies like Beraterapotheke, we offer the optimal combination of AI-supported automation and granular intervention options for selective optimization. For more success in healthcare e-commerce.
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